Food safety has always been attached great importance by common people.However,many lawbreakers risk danger in desperation.They produce the adulterated liquor and sell to consumers.To manage the consumers by responsible for their health and the liquor quality is of the top prioirty.What the liquor enterprises need to do is anti-counterfeiting and ensure the consumers to buy the authentic version.They are eager for an effective way to anti-counterfeiting with high technology and difficult to replicate.
The benefits of RFID applied to managing the anti-counterfeiting of liquor industry
There are three common disadvantages of the currently applied anti-counterfeiting ways:
First, most anti-counterfeiting marks are of low technology and easy to copy;
Second, the estimation of anti-counterfeiting labels is complicated.Consumers may not accept.
Third, the improper overall management prevent these anti-counterfeiting measures from functioning smoothly.
In contrast, RFID anti-counterfeiting labels are more suitable for the needs of the liquor industry:
Corresponding to a single commodity, the RFID tag has a unique ID code, which cannot be copied;
RFID tags are non-paper products, not easy to wear, and there is no pollution or tearing. In addition, they have the characteristics of waterproof and anti-magnetic;
There are two types of RFID tags,read-only and readable and writable, with large storage capacity;
The physical interface of the electronic rfid label reader is not available to consumers, which can effectively ensure the accuracy of the information contained in the rfid sticker;
RFID tags can read and write a large number of target commodities at one time, with high efficiency and fully automatic data processing.
In our country's liquor industry, Wuliangye and Moutai, as representatives of domestic high-end brands, have always been the key targets of counterfeiters. Therefore, these companies have strong brand awareness and invest far more human and financial resources than their counterparts in brand protection. At the beginning of 2009, Wuliangye Group launched the RFID technology anti-counterfeiting project, which was successfully completed and delivered in November of the same year. The entire project invested RMB 200 million, aiming to build a complete RFID overall solution platform.The annual consumption of more than 20 million RFID anti-counterfeiting labels has initially realized the anti-counterfeiting application of high-end brand RFID technology. At the same time, the multi-functional RFID query and identification device, the RFID query equipment for specialty stores and the handheld query equipment were launched at the same time.The huge capital investment indicates that Wuliangye Group has high confidence that RFID tags can meet the anti-counterfeiting management of their high-end products.
Some domestic wine manufacturers have taken the lead in the industry in the anti-counterfeiting management of RFID stickers. For example, in April 2009, Changyu Winery became the first domestic wine enterprise to apply RFID technology on a large scale in the production field, in order to prevent smuggling of goods and put an end to fake and shoddy products. But on the whole, the anti-counterfeiting management of domestic wine companies is still relatively weak. Some high-end wine brands are absolutely necessary and capable of using foreign advanced RFID technology to conduct anti-counterfeiting tracking management of products. In the future development, we can learn from the success of foreign wine industry.Practices, combined with the actual situation in the country to be applied.
